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As I sat through the conference among colleagues from around the nation
and enjoyed the newest teachings of Mike Ferry, I couldn’t help but
think about how the concepts could serve the purpose of improving my
business life. For three days, the focus was entirely on how to build a
strong base of customers for life. The retreat, taking place in
gorgeous Southern California, is one that many Realtors look forward to
and a place where other top-producing agents have a chance to confer
with each other as well.
The three ideas taken from this retreat are simple concepts that have an
amazing positive impact on the business and personal outlook on anyone
that chooses to pursue them. They may seem overly simple to you but once
you implement them wholeheartedly as I plan to in every area of my
life, I am sure you will see the results that I can’t wait see as well.
Communication
If you were to poll millions of clients across the board about their
biggest complaint about their agent, you would find the most prevalent
gripe people wish to be changed is lack of communication. Even with
today’s technology, allowing real-time communication and paving the way
for even more communication-friendly avenues, there are still myriad
real estate agents (and other businesspeople) that just do not stay as
connected as their clients would like.
From here on out, I pledge to engage in weekly communications with our
clients that have active listings as well as continue to remain
connected with those that we have served in the past or hope to work
with in the future.
Empathy
Even though the current economy is hard on business of all types, there
is no excuse for anyone not to truly care about those that are the very
reason for their success. I see it happen a lot in many establishments
where the underlying theme seems not to be customer service oriented,
rather it is along the lines of simply cashing in on the next commission
or paycheck.
We will continue to do business the way we have always done – with
genuine regard for our clients’ needs. Rather than being judgmental we
will continue to serve with the utmost integrity and conviction –
working so that you, our client, are successful in your endeavors – no
matter how big or small they may be. Our goal is and always has been to
be real with our clients – and nothing changes on that end.
Quality
This is a big one. Without quality, what really sets anyone apart from
the rest? Even then, the world is constantly more competitive and ever
challenging in this regard. As Mike Ferry pointed out, the quality with
which we do things will improve everything else – across the board.
Whether this means paying more attention to detail, providing more
choices and solutions to fit the varied needs of our clientele or simply
focusing on doing a better job – all of it is paramount to maintaining a
strong connection with our customers.
We will do exactly that. We will pay more attention to detail, listen
to your needs and work to provide the perfect solutions according to
your requirements. Rather than be egocentric, our goal is to continue to
be customer-focused while providing the best quality of service.
~
With these new, yet age-old wisdoms I will implement a new and improved
outlook throughout our offices. Whether it is the level of
accessibility I provide to our clients, the genuine emotion with which
we embrace our customers’ needs or the pinnacle of quality that myself
and my staff owe to you, we pledge to do it and do it well. I also
invite you to share with us any ways you feel we could perform better in
these or any areas. We look forward to hearing from you!
